Created and implemented visual presentation strategy that combined business priorities from the Merchandising, Distribution, Marketing, and Store Operations Departments into a cohesive, practical plan. Communicated visual presentation strategies via monthly written directives sent out to stores. Maintained daily communication to stores to share news of cancelled merchandise, change in directives, or signage updates. Established merchandising standards. Organized floor plans for various store types. Supported the Marketing Department in special projects and event set-up.

• Acted as Design and Project Manager for customer lounge area installation at key store locations, including creating floor plans, evaluating displaced merchandise, sourcing and ordering all necessary materials and furniture, and coordinating construction and store personnel.
• Planned and designed in-store graphics, merchandise set-up, and window presentation for six-week long “2 for $20” promotion; promotion resulted in 247% sales increase compared to the previous year.
• Concept for “Try Me” station design, including creating the graphics for “Signature by Anchor Blue” fragrance launch; product sold 2035 units in the first two weeks.
• Activated plans for a renewed merchandising approach, transitioning from mass merchandising to creating lifestyle groupings, through new graphics, fixtures, and store flow plans company-wide, in coordination with all departments including CEO.